A FAIRTRADE INITIATIVE
Caring for the hand that sows the seed brings sweet fruit
The seed of our product line, raw cotton, germinates in clusters of small farms in India. We were the
founding members of Chetna Organic Farmers Association, a producer co-operative which consists of 15,000
small and marginal organic cotton farmers in the states of Orissa, Telangana and Maharashtra.
CHETNA PROJECT IN NUMBERS (2022-2023)
RCM & THE CHETNA PROJECT
We have been sourcing our cotton from Chetna since its inception in 2004, and now purchase 80% of its annual
organic cotton produce. The RCM-Chetna partnership provides a stable contract right from the beginning of
the crop season, helping farmers secure bank loans and facilitating access to interest-free pre-finance of
over 50 percent of the cotton harvest. Our partnership not only forges more sustainable cotton production,
but also better livelihoods for workers.